SITE has announced Puerto Rico as
the host destination for SITE Classic 2026, taking place on August 24-27,
2026.
Since its inception in 2007, SITE
Classic has been both a leading gathering for senior incentive travel leaders
and the flagship fundraising event of the SITE Foundation. Each year, more than
270 buyers, suppliers and C suite leaders convene at an incentive
destination to connect, learn, discover and shape the future of the incentive
travel industry.
In 2026, SITE Classic will bring
its mix of education, dialogue and destination discovery to Puerto Rico, guided by SITE’s pillars of connect,
learn, discover and shape.
“We couldn’t be more thrilled to host SITE Classic 2026 in
Puerto Rico. This represents a milestone moment for our Island and
for our meetings and incentives community,” said Jorge Pérez, CEO of Discover
Puerto Rico. “There’s an unmistakable momentum as the incentive travel segment
continues to evolve and thrive, and we’re eager for industry leaders to
experience firsthand the vibrant culture, world-class venues, and genuine
warmth that make Puerto Rico truly one of a kind.”
“Puerto Rico is a destination with
a powerful story, a vibrant culture and a spirit of welcome that aligns
beautifully with what SITE Classic stands for,” said Annette Gregg, SITE CEO.
“Across four days in August, we will convene leaders from every corner of the
incentive travel community to build relationships, share ideas and experience
the destination. We look forward to partnering with our hosts in Puerto Rico to
create a program that inspires action, strengthens our community and advances
the business case for incentive travel.”
Discover Puerto Rico’s chief sales officer Ed Carey added: “SITE Classic is an incredible opportunity to
showcase how Puerto Rico delivers on the return on experience; combining
accessibility, diverse offerings, and immersive adventures that make every
program unforgettable. We look forward to partnering with SITE to create an
inspiring event that sets a new benchmark for incentive travel.”
Proceeds from the event’s live and silent auctions
directly support research, professional development, scholarships and industry
grants. Since 1987, the SITE Foundation has reinvested more than $10 million into projects that advance the business case for incentive travel and nurture
the next generation of leaders.
Hosted buyer applications are open
until February 27 and can be accessed here. For more information on joining as a supplier, please
contact Samantha Nicastro, head of business development and partnerships, at [email protected].
