Brand experience
agency Strata has designed and developed a bespoke rewards and recognition platform.
Called Sherbet, the proprietary technology product has been developed by
Strata’s in-house team and aims to strengthen the agency’s portfolio of
reward, recognition and retention programmes, expanding the agency’s ability to
deliver clients more value-added benefits.
The platform is the culmination of almost two
years of work led by Mike Parrott, a veteran of incentive and rewards
programmes and head of performance improvement and incentives at Strata.
He said: “What’s different about Sherbet is that
it has been built from scratch, starting with a clean sheet of paper. We were
able to rethink what a rewards and recognition platform should be and that has
resulted in some unbelievably exciting results. The technology combines a
perfect blend of calculation algorithms and AI to truly influence the
behaviours for success at a uniquely individual user level.
“It's perfectly
structured to enable businesses to self-service their campaigns with speed and
ease, ensuring cost of delivery can be at its lowest, whilst impact on company
performance is at its highest. The potential of our platform is incredible and
will disrupt the traditional rewards and recognition market.”
Strata has invested considerable time and
resources into Sherbet, therefore, a dedicated team will harness the platform’s
capabilities and operate as a separate division within the growing Strata
Group.
Sherbet has been designed to strengthen Strata’s position within
the market as a single touchpoint agency that can deliver a full service
offering to clients.
Simon Hambley, CEO of Strata, said: “Developing and launching a whole
new service offering and division isn’t easy but it’s hugely exciting for the
business.
“Sherbet’s development is perfectly timed and sits within our ambitious
plans and company vision. We want to continue striving for our clients,
developing ideas and products that help them achieve their goals. We want our
clients to see us as the leader in our field, driving maximum value and ROI
from their budgets.”
Hambley continued: “In today’s competitive marketplace, recognition and
retention is harder than ever but that’s where Sherbet can help and why it’s
been developed.
“We saw a need for a full end-to-end performance improvement product
that was both user-friendly and affordable, so we took the opportunity to talk
with clients and build a solution that meets the needs of our customers.
“Furthermore, Strata continues to grow through innovation as well as
acquisition and that puts us in an advantageous position.
“Innovation is vital if we are to continue to keep our place at the top
table and meet the opportunity of growth in live events that is forecast over
the next five years,” Hambley continued.
