Global meetings and events agency BCD M&E has launched a new in-house brand experience service, The Collective.
M&IT editor Paul Harvey spoke to BCD M&E UK MD Helen McCabe and VP of The Collective Emma Coleman to find out about this new "agency within an agency".
Find out how the dramatic change in the events landscape has led to clients demanding more from agencies, such as experiences that really resonate with their audiences and give really lasting impact.
And we also hear about clear signs of clients committing and signing contracts for their meetings and events to go ahead, a great sign in the Covid-19 recovery.
https://omny.fm/shows/the-m-and-it-podcast/m-it-talks-bcd-m-e-unveils-the-collective
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
