More than 2,000 buyers from 70 countries have registered for IMEX in Frankfurt as the regeneration of the global business events sector continues apace.
The numbers released by the IMEX Group show increasing demand from both buyers and suppliers for the forthcoming edition of IMEX in Frankfurt on 31 May – 2 June. An international mix of buyers from agencies, corporates and associations, plus independent professionals have now confirmed their participation at the show.
Carina Bauer, CEO of the IMEX Group, said the show was likely to be of a similar scale to the 10th edition of IMEX America in Las Vegas in November 2021
She said: “Our team are in daily contact with our German and global partners who are bringing their clients to the show as hosted buyers, and we’ve been told these clients are excited to be returning to an in-person IMEX in Frankfurt – as are we! We’ve been delighted to see buyers from as far afield as Australia, South Africa and the USA signing up to attend.
“We’re experiencing strong demand from both buyers and exhibitors, all of whom are motivated and excited to get back to doing business face to face at IMEX. The steady pace of registration a full two months before we open reflects the industry’s quickening recovery. Right now I expect IMEX in Frankfurt to be similar in size and scope to our 10th IMEX America held in November 2021 with a comparable, global roster of buyers and exhibitors.”
An international range of exhibitors – destinations, venues, technology, incentive companies and more – are now planning their participation at the show, with many taking the opportunity to launch new strategies, campaigns and products. News already scheduled to be announced in Frankfurt includes the launch of new convention centres in the Middle East and UK; a destination’s new sustainability strategy and an association’s European engagement strategy.
Exhibitors span the world and include Canada, Detroit, Washington and Los Cabos (who have their own stand for the first time), Asia, the Philippines, Thailand, Malaysia and Hong Kong as well as key European markets such as Germany, France, Portugal and Spain. Alongside these destinations are major hotel groups Radisson, Accor, Marriott, Hyatt and InterContinental who are also set to bring their international clients to Frankfurt.
While business meetings and connections remain at the heart of the show, there are also opportunities to update skills with a free learning programme. More than 150 education sessions during the three days of the show will address business issues including community engagement, sustainable leadership, brand building, regenerative event management and policy engagement.
IMEX in Frankfurt takes place 31 May – 2 June 2022 - the business events community can register here. Registration is free.
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
