Event communication agency Broadsword will now be even closer to its roster of US-based clients with the launch of its New York office.
The new office comes as a response to client demand, with existing US clients including Clarivate, Refinitiv and the New York Times.
Broadsword Americas is led by Ben Hocken who has previously worked in Los Angeles and has produced events for global brands.
Broadsword’s commercial director Matt Green said: “60 per cent of Broadsword’s work is already international and we’ve gradually been expanding our operations over the course of the pandemic. In the States, we’ve pinpointed demand from clients that we’ve worked with from London, but who are US-based.
“We’re in the position now to offer clients the best of both worlds – the team they trust to deliver their events with our unique culture led approach.”
Broadsword’s London team will work closely with the US team, collaborating across insight, strategy and creativity to develop brand experiences, events, content and multi-faceted communication campaigns.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
