CHS Birmingham has extended its partnerships with both the ICC Birmingham and the
Birmingham and West Midlands Convention Bureau ahead of the show’s arrival in the city on Tuesday 31 October.
Both
ICC Birmingham and the Birmingham and West Midlands
Convention Bureau were launch partners of the show. Now, with the event
continuing to grow both in terms of footprint and visitor engagement, both
partners have extended the partnerships.
“We’ve always called Birmingham the centre of the UK events industry and we continue to be delighted by the warm welcome we’ve had since bringing our show here for the first time in 2021,” said Emma Cartmell, CEO and founder, CHS Birmingham. “Since then, we’ve grown, had to cope with the changes that a global pandemic brought us, and are now expanding. This year we’re registering our best visitor numbers since we began and to do this takes incredible support. We thank both ICC Birmingham and Birmingham and West Midlands Convention Bureau, not to mention the events community, we couldn’t have done it without you.”
CHS
Birmingham’s partnership with the Birmingham and West Midlands
Convention Bureau has seen the destination provide both partner marketing
support and assistance to the show. The support is linked to its objective of
targeting more meetings and event professionals looking to bring events to the West
Midlands. Meanwhile, the partnership with the ICC Birmingham has also
continued to offer commercial support to the show, as the home of CHS
Birmingham, while also assisting in its growth.
“CHS Birmingham gives us the chance to shine a spotlight on both
our venue and our city,” added Donna Cunningham, NEC
Group conventions sales director. “It’s a great showcase for Birmingham, and a
chance to share the creativity and ambition that we have, not just 12 months on
from the Commonwealth Games, but after some 100 years as the centre of the UK
events industry and one of the most established event organising communities in
the world.”
“The West Midlands’ business events sector is bouncing back
quicker than the UK average, with 8.3 million delegates attending 81,700 events
across the region in 2022, including in our major cities Birmingham, Coventry
and Wolverhampton,” said Steve Knight, senior business tourism manager at
the Birmingham and West Midlands Convention Bureau.
“We look forward to working
with organisers and attendees at CHS Birmingham to ensure that they continue to
pick our welcoming region, so that we remain at the forefront of the business
events industry. CHS Birmingham provides a valuable opportunity to meet with
the people who make events happen across the West Midlands – if it’s anything
like previous events it will be well worth coming along to, regardless of where
you’re based.”
The third edition of CHS
Birmingham takes place on Tuesday 31
October at ICC Birmingham.
