Global event agency Broadsword has
announced its certification as a B Corporation (or B Corp), joining a growing a
small group of companies (less than 10,000 worldwide) aiming to reinvent business by pursuing purpose as well as profit.
Broadsword has been certified
by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous
social and environmental standards which represent its commitment to goals
outside of shareholder profit. Joining this global community of
changemakers has been a central goal for Broadsword, led by MD
Anna Green, over the past 18 months.
Anna Green said: “Purpose
matters greatly to me personally and to the entire Broadsword team. It was
important for us to find a standard for building a sustainable and ethically
driven organisation, and a method to formalise our commitment to using business
as a force for good. B Corp does exactly that. It’s shorthand for the type of
business we are. Becoming a B Corp has given the whole team an immense sense of
pride in what we do.
“And this is just the beginning; we’re
determined to continue to improve the way we do business – for good – and hope
that by becoming B Corp certified, we will inspire others to do the same. It’s
fantastic to join a community of like-minded businesses that have committed to
creating a better world. By collaborating we have a louder voice, a bigger
stage and more collective power to drive change for people and the planet”.
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 (with Broadsword achieving 90 points) while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in its company articles.
More information available here - https://www.wearebroadsword.com/insight/becoming-a-b-corp
