Creative communications agency DRPG has received B Corp
Certification thanks to its continued commitment to sustainability.
The B Corp Certification is an internationally acknowledged
designation given to businesses that uphold rigorous social and environmental
performance, responsibility, and openness criteria.
Group CEO of DRPG Dale Parmenter said, "Receiving B Corp
Certification holds immense significance for our entire team. We've embarked on
an extraordinary sustainability journey spanning more than 15 years, amassing
numerous accolades and certifications for our commitment. Therefore, being
honoured with B Corp feels like the crowning achievement.”
"Claiming to prioritise sustainability is one aspect, but
gaining official recognition is an entirely different matter. This
certification is one of the most well-regarded levels of commitment when it
comes to every aspect of sustainability, and that’s precisely why it holds such
profound importance for us at DRPG."
The Group have released a B Corp special edition of its sustainability
charter to mark the occasion. The charter showcases the evidence collated
from across the past 18 months to acquire the accreditation and how the efforts
across the company's longer term sustainability strategy have led to this
moment.
DRPG has started to use the term ‘Messy Middle’ which
encapsulates the gap between its current position and the achievement of its
future climate-related objectives. DRPG’s Head of Sustainability and Integrity
Andrew Davis said, "Balancing our social, environmental, and economic impact
invariably involves trade-offs, and it's important to recognise that there's no
flawless solution that perfectly satisfies all three dimensions simultaneously.
Nonetheless, our commitment remains unwavering as we strive to work towards the
Best Overall Sustainable Solution (Boss) while remaining true to our core
values."
To find out more about DRPG’s sustainability journey, click here to read
its most recent Charter.
