DRPG kicked off its
45th-anniversary celebrations with a live broadcast, partnering with LightBulb
Teams to deliver The Big Build initiative. The event, streamed across the
globe, brought together clients, agencies, venues and suppliers to construct
prosthetic hands as part of the Give a Hand programme.
The 60-minute broadcast, hosted live from DRPG’s HQ
studio complex in the Midlands, guided participants through the assembly
process in real time, fostering collaboration across multiple locations. Teams
included DRPG clients, partners and suppliers such as Nationwide
Building Society, NEC Birmingham, ExCel London, and Attivo, alongside
colleagues from DRPG’s satellite offices in Germany and the US.
Karen Small, Meeting Needs board member, and head of The
Giving Committee said, "Meeting Needs is honoured to support DRPG,
a long-standing charity partner, in this brilliant initiative - to build and
deliver prosthetic hands to those who need them most. It’s a privilege to
contribute to LN4, the charity facilitating the distribution of these
life-changing limbs. As the industry’s charity, it’s imperative we give back to
causes close to our community, who so generously support us.”
By the end of the broadcast, 62 prosthetic hands had been
completed, exceeding DRPG’s goal of 45 hands for 45 years. These
prosthetic hands will now be delivered to individuals in lower economically
developed countries, providing them with greater independence in their daily
lives.
DRPG has extended the initiative outside of the
broadcast, encouraging other businesses and organisations to get involved
through this team building activity until the end of 2024.
David Meade, founder of LightBulb Teams, said: "It
was incredibly rewarding to see teams across the globe assembling prosthetic
hands live during the broadcast. Once completed, these hands are accompanied by
personal messages from the builders and delivered to recipients across the
developing world. These hands allow people to feed themselves, write, and
regain the independence we often take for granted. This initiative showcases
the power of teamwork and compassion to transform lives."
Dale Parmenter, CEO of DRPG, added: "After
an incredibly rewarding day, we are thrilled to have exceeded our goal of 45
prosthetic hands. This event encapsulated our ethos of making ‘anything
possible’ while marking our 45th anniversary. Knowing that these hands will
empower individuals who otherwise wouldn’t have access to such life-changing
tools fills us with immense pride."
This event comes as part of a collective goal from DRPG to deliver 45 CSR projects within its 45th anniversary year. For
more information on how to get involved in DRPG’s Big Build visit Big
Build Challenge | DRPG's 45th Anniversary.
