Event sustainability consultancy, event:decision, has launched Impact, a new tool to help planners achieve their sustainability goals.
The new tool will allow event planners to assess, benchmark
and certify events in a wide range of environmental, social and governance
factors.
Impact allows planners to submit responses relating to
environmental, social and governance (ESG) elements of specific events. This
data is then assessed and benchmarked, with certification issued to confirm assessment.
Planners can then understand how successfully they are
addressing each element of ESG against the rest of the industry, on an
event-by-event basis.
“Impact was born of a direct result of corporate, agency and
venue planners asking us ‘Where can we start?’ and ‘What should we be doing?’”
said event:decision director, Matt Grey. “With event sustainability still being
a relatively new concept, it makes sense to support planners across the whole
range of ESG factors, not only carbon footprints, important though they are.
“For the first time, event professionals can start to put
some numbers and comparisons against their wider sustainability efforts. Not
only can you ensure that you are considering the full range of factors within
ESG on each and every event, but we’ll show you how you compare on each against
the running industry average.
“We’re also very proud to be partnering with a range of
sustainability-focused partners, to whom you can be referred if you need
support with any individual elements within the assessment. We don’t ask for
any commission or referral fees from our partners, so we can honestly say that
sustainability advice is being delivered in a truly collaborative manner.
“As an industry, we’re good at delivering great events. Now
we can see if we’re great at delivering events that do good. event:decision
will be publishing insights on a quarterly basis, so that planners can see the
progress that is being made across sectors, globally.”
Impact is already in use with multiple clients and events in
the UK, Europe, and the US. Sitting alongside event:decision’s Track service, Impact
now gives planners the opportunity to look at sustainability with a wider lens.
