Sledge has shared a new report that explores how eventprofs can address sustainability in unique, authentic and meaningful ways.
Standing Out in A Sea of Sustainability Messages: The
Benefits of a Bold, Brave Approach That Delivers on Your Unique Goals aims to address "a global sense of mistrust" around sustainability. It is designed to arm organisations with the tools,
processes and insights to stand out, get their people behind the policies, and deliver on their goals.
It covers:
- The
value of, and case for compelling sustainability communications
- Proven
processes for developing such communications
- The
role of sustainability measurement, and tips and tools for effective measurement
- A
selection of Sledge case studies, as well as external figures that
support these points
"Many companies are currently facing a conundrum," reads the introduction to the report. "There's a disconnect between what they say from a sustainability perspective, and how they deliver on these messages.
"This is leading to a global sense of mistrust among organisations' most important audiences—from consumers to employees—who increasingly look to brands and employers not only with robust environmental, social and governance (ESG) policies in place, but also those who are able to provide real, tangible evidence of the actions they are taking to uphold them.
"Additionally, the sustainability sector has become increasingly crowded in recent years, which makes standing out in unique, authentic and meaningful ways an absolute must. Those who fail to do so? They risk getting left behind."
Anyone interested in downloading a copy of the report can do so via the Sledge website here.
