Sustainability Simplified has announced a new raft of client
wins, following on from the consultancy’s launch in January. The
business is now working with Set Creative, Spiro, Ecoform, and Good Festival.
The agency has also expanded its work with Westfield Rise, as well as
setting up an in-house team within Nteractive. The new client wins
underline the broad spectrum of work being delivered across the industry, and
throughout the events and media supply chain. Sustainability Simplified
continues to focus on simplifying workflows and messaging while being able to
perform complex carbon audits, aiming to help clients to set realistic targets and
plan for the future.
Consultant Poppy Stephenson said: “Working directly with clients, we are
able to create bespoke solutions to enable them to put the more general
guidance into practice, in a way that works for them and their business. It’s
so great seeing real changes being put into action.”
Sustainability Simplified has already delivered workshops for global
experiential agency Set Creative, resulting in a new sustainability policy and
a playbook of practical measures. Meanwhile, the work for Spiro consists of
creating a carbon emissions baseline for the 1,000+ person global agency and
helping them set science-based targets as part of their net-zero commitments.
Set Creative operations director
Catherine Smee said: “We’ve worked hard to prioritise sustainability for many
years and had a lot of good practices already but were struggling to have a
defined policy and set of actions all our staff and freelancers could follow
easily. Ben and Poppy were great to work with and created the bespoke tools we
needed.”
Alongside
measuring the impact of Westfield’s flagship events, the Good Festival,
Sustainability Simplified is working with Westfield Rise to create a
roadmap to halving the emissions from their OOH advertising, exploring
solutions directly with their printers and specialist recyclers.
Ecoform,
an offshoot of Formation Global, specialises in sustainable modular exhibition
stands. Here the consultancy have supported them to help position the business
as the leading provider of sustainable stands through best practices, measured
impacts, accreditations and communication that highlights the product through
honest and genuine means.
Max
Southall, co-founder of Ecoform, added: “Our ambition is to be the most
sustainable supplier possible. It was important to get the right advice from
the start, and we’ve found Sustainability Simplified’s guidance to be straight
to the point and easy to implement. Being able to measure the impact of our
exhibition stand builds for our clients, and have all the right processes in
place to gain the accreditations we’re aiming for will really help us stand out
in this field.”
Sustainability Simplified co-founder Ben Quarrell said: “We
are so pleased to be working with so many events businesses keen to really make
a difference in reducing their impact and are looking forward to helping many
more throughout the year. I encourage any companies thinking about starting
this journey, or taking the next steps, to get in touch.”
