Live and experiential agency TRO has partnered with sustainability consultancy The Bulb to help create a
comprehensive sustainability strategy across the agency.
The Bulb will work with TRO to assess and
improve the environmental and social impacts of its daily operations. The consultancy will lead with a ‘people first’
approach, which aligns with TRO’s own core values. It will achieve this by
revamping onboarding experiences, introducing interactive staff training and inspiring
internal behaviour change to ensure the sustainability strategy is fully
immersed in TRO’s company culture.
The Bulb will also be responsible for creating resources to drive innovative and creative thinking, engagement with
supply chain and sustainable production.
TRO kick-started its sustainability journey
back in 2013, when it first began measuring its carbon footprint for all
events. Additionally, as a member of isla, the agency has been using its TRACE
platform since 2022 to track and report on various events including Anthropy
and BMW PGA Championships.
Andrew Orr, MD, TRO, said: “This
partnership has arrived at an exciting time for the agency. We are on a journey
of future proofing TRO and sustainability plays a significant role in helping
us to achieve this. Harnessing the power of collaboration will be key in
driving our sustainability strategy forwards and expanding our expertise for
our clients.”
Selina
Donald, CEO and founder of The Bulb, added. “We’re thrilled to be working with
TRO at this pivotal moment in the agency’s growth. The Bulb has always been
focused on inspiring ambition and helping clients develop and deliver
sustainable event practice with measurable impact. TRO’s forward-thinking
approach makes an exciting client for us, and we’re looking forward to seeing
what we can achieve together.”
