Capita Travel and Events has rebranded as Agiito.
The move brings together the Capita Travel and Events and NYS brands under a single brand for the first time.
“We set out to create a business that c
hanges the way we think, plan and book travel, meetings and events. Over the years our people, culture, products, services and propositions have evolved to represent far more than a traditional travel management company,” said James Parkhouse, CEO of Agiito (formerly Capita Travel and Events/NYS).
“The shared global experience of the pandemic has taught us the importance of adapting to the changing needs of our customers, partners and the industry, and has accelerated us towards our vision to be a business that connects people – whether in-person or virtually.”
York-based NYS Corporate was acquired by Capita Travel and Events in May 2017, and rebranded as NYS in 2019. The rebrand to Agiito aims to unite NYS and Capita Travel and Events under a new creative identity.
Neal Poole, director of marketing at Agiito, explained the rationale behind the rebrand: “As we have evolved, our brands began to detract from our personality and culture of our people. We have created a new name, a new brand and a creative identity that envelops the heart of our business – our people.”
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
