"Adapting to change" is the tagline of this year's Association Focus at IMEX Frankfurt, which is set to confront an AI future, mental toughness, transformative event design and sustainable event impacts.
The topic will run throughout Association Focus, sponsored by Amsterdam Convention Bureau - a dedicated day of education for association professionals.
Taking place on Monday May 13, the day before IMEX Frankfurt, the collaborative program, delivered in association with ICCA, AC Forum and ASAE, offers insights and recommendations as well as the opportunity to debate and exchange ideas.
Association Focus highlights:
- Disabled adventurer and explorer Darren Edwards will be sharing some of his life lessons in his plenary session: The Adaptive Mindset: Five Pillars to Overcome Adversity. Darren says: “In an ever-changing and constantly shifting world, a business's ability to adapt and its staff's mental toughness have become integral to success.”
- Meredith Ellison from the Association for the Advancement of Artificial Intelligence will lead a discussion on upskilling and reskilling in The race to reskill: Building a future workforce.
- Veemal Gungadin, founder and CEO of Gevme leads a discussion around how associations can make AI work for them in AI: Artificial Intelligence meets Association impact.
- Designing events with long lasting impact sits at the heart of a session by Pigalle Tavakkoli founder of the School of Experience Design.
- Guy Bigwood from GDS heads a session covering best practice examples and sharing the strategies needed to build the ripple of sustainability at events.
"While global recovery is progressing, there are still significant economic, political and environmental challenges on the horizon,” said Carina Bauer, CEO of the IMEX Group. “Our international roster of speakers is set to share their take on the skills needed for the journey ahead, namely: adaptability, innovation, resilience and a collaborative spirit. Our dedicated day of learning and connections for association professionals is a sure-fire way to create a solid base for future business success.”
Association Focus is sponsored by Amsterdam Convention Bureau and takes place at the Sheraton Frankfurt Airport Hotel on Monday May 13, followed by Association Social at the Frankfurt Marriott Hotel. It is delivered in association with ICCA, AC Forum and ASAE.
Register to attend IMEX Frankfurt from May 14 to 16 here.
