Beam, the association for the business events, accommodation
and meetings sector, has opened registration and announced its keynotes speakers for its 2025 Annual Forum,
taking place on 3–4 July at Novotel London West.
This year’s Annual Forum will explore ‘Relationships 2.0 -
The Heartbeat of Hospitality and Human Connection’, a theme that puts the
spotlight on what drives the industry - authenticity, trust, honesty and
bravery.
Jack Rankin, the Conservative MP for Windsor and officer of the APPG for
Events, will open the event by sharing his insights on the importance of the
events industry to the UK economy and its wider social and cultural impact. His
welcome address will underline the sector’s role in driving business,
inclusion, tourism and innovation.
The forum’s opening keynote, Marianna Saraceni, will deliver
an inspiring session on ‘Finding Your Happiness - Why Human Connection
Matters’. With a background in leadership development and wellbeing, Saraceni
will explore how relationships shape our impact as leaders and professionals.
Alongside the keynote, the agenda features standout speakers
including Helen Packham, a TEDx speaker coach and leadership strategist, who
will share how storytelling and vulnerability can build trust and transform
personal influence.
Economist John Rowland will offer a clear and practical
outlook on the shifting economic landscape, helping attendees think
strategically about what’s ahead for the sector. The programme also includes
expert panels, breakout sessions, and a closing session designed to leave
attendees more connected, more human, and more inspired.
One of the breakout sessions will be led by renowned
international speaker and author Nigel Risner, whose session, ‘How to
Communicate Like an Effective Zookeeper’. Known for his dynamic, no-nonsense
style, in this interactive Risner will share real-world stories that challenge
conventional thinking and empower attendees to lead with courage and
authenticity.
Adding to the anticipation, the final day will feature a
special keynote session - with the speaker to be unveiled in the coming weeks.
This exciting finale promises to close the Forum on a powerful high of
inspiration.
Louisa Watson, chair of beam, commented: “This year’s Forum
is going to be something really special. We’ve taken a fresh, heartfelt
approach to the theme because we know that what’s driving real change in our
industry isn’t just tech or strategy - it’s people. The energy, insight and
emotion packed into these two days will be unlike anything else on the
calendar. I’m very excited for what’s in store and can’t wait to welcome our
members. If you attend one event this year - make it this one.”
The Forum also includes a networking celebration on the
evening of 3 July, ‘A night in Havana’, complete with live music, street food,
and dancing under the stars! Early Bird registration is available until 30 May
2025, and members can secure their place here.
