Human nature is set to be the focus when thousands of event professionals meet at IMEX in Frankfurt
next May.
IMEX Group, organisers of the annual IMEX in Frankfurt tradeshow,
has announced the event will focus on celebrating all that’s good about being
human, particularly human diversity.
The focus aims to provide a framework for educational
programming at each IMEX show as well as a theme for exhibitors to embrace if
they wish.
“Never have we been more aware of our vulnerabilities and
responsibilities as humans. Our intention with HUMAN NATURE is to encourage
everyone in the global meetings, events and incentive travel industry to recognise,
understand and celebrate all that’s good about being human, particularly human
diversity,” said IMEX Group CEO, Carina Bauer.
“Our team is working with partners to design a show that
focuses on many aspects of human nature, tapping into innate and learned
behaviours; our diverse needs and goals; what makes us healthy; what inspires
us; what makes face-to-face human connections vital; how we learn and how we
remember,” added Bauer.
In keeping with the theme, IMEX Frankfurt’s education programme
will centre around six tracks:
- Technology and Innovation
- Trends and Research
- Experience Design and Event Marketing
- Business Practices will include the Event
Planner Toolkit
- People and Planet will address Equity, Diversity
and Inclusion (EDI), professional and personal development, leadership, culture
and engagement, wellbeing, and sustainability
IMEX Frankfurt takes place 23 – 25 May 2023. Registration
goes live mid-January.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
