BestCities Global Alliance will convene in Melbourne,
Australia for its Global Forum in January 2024.
Taking place between 18 and 21 of January 2024, the annual
gathering seeks to foster collaboration and knowledge exchange among industry
leaders and city representatives.
To aid this, BestCities has curated a knowledge programme with the theme ‘Meeting the Challenge: Creating
Connections with Purpose’. Attendees of the 2024
edition will hear from a roster of speakers including Mark McCrindle and Mike van der Viyver.
McCrindle is a social researcher, best-selling
author, influential thought leader and TEDx speaker. McCrindle is recognised as coining the name for the emerging generation, Generation Alpha.
Meeting designer, Mike van der
Viyver, will steer workshops with engaging debate and discussion surrounding
association challenges and optimising meeting design.
The forum will explorehow in-person meetings
play a vital role in cultivating meaningful connections and purpose for meeting
planners, associations, and delegates. Attendees will have the opportunity to
network, express their viewpoints, and explore the advantages of investing in
conferences for regional stakeholders.
Loren Christie, managing director of BestCities Global
Alliance, said BestCities is steadfast in its commitment to champion the
societal benefits of international association meetings, which will be a key
focus during the Global Forum Melbourne.
“Attracting industry thought-leaders, international
associations, and member destinations, BestCities' flagship event aims to unite
senior global meeting planners with our BestCities destinations.
“During our time together, meeting planners can expect to
make profound connections and explore the sense of purpose that in-person meetings
can foster within the meeting ecosystem, all while immersing themselves in the
cultural capital of Australia – Melbourne, where creativity and innovation
collide.”
Melbourne Convention Bureau chief executive, Julia Swanson
said, “The Alliance is an amazing network of leading cities that are at the
forefront of business events and we are excited to be hosting the Global Forum
here in Australia’s events capital Melbourne.
“We are also delighted to coincide the 2024 Global Forum
programme with a world-class event such as the Australian Open, providing
outstanding opportunities for team building and cultivating stronger
connections with your peers."
A
full list of speakers can be found here
and you can register your interest in
attending here.
