IBTM World has announced a second wave of speakers for its
conference programme, including the day two keynote.
The second keynote for day two
of IBTM World will be Lars Silberbauer, global head of brand, marketing
and digital at the Olympics (International Olympic Committee). In his
presentation titled: ‘Building Cultural Legacies Amidst Disruption: Lessons
from LEGO, MTV, and the Olympics’, Silberbauer will provide insights into
how brands like LEGO, MTV, and the Olympics have built thriving communities in
an era of digital distractions and global challenges.
Two complementary sessions on
community building will take place on the Main Stage in the afternoon of day
two.
In ‘Give the People What They
Want: Think you know your customer? Think again’, three marketing
professionals who have represented major brands such as Amazon, Twitter,
Google, Facebook, the Match Group, GQ and WIRED will share their 360-degree
marketing strategies and reveal how they engage attendees before, during and
after events to create thriving communities that boost engagement and
conversion rates.
In the second session:
‘Communications and Content Strategy for 21st Century Event Businesses’, expert
event marketers will discuss the evolution of event marketing for long-term
business growth. Charlotte Williams will be joined by Todd Hansen, executive producer, Web Summit, and Ella Kieran, SVP marketing and director of WPP’s
Innovation Camp, Stream, to explore the art of creating a perfect
communications plan and building an organic co-opted community while moving
away from sales-driven marketing.
IBTM World culture creators
On the final day, IBTM World
will unveil its ‘Culture Creators’ Report during a panel
discussion featuring prominent event planners from the industry. The report
titled, ‘The World’s Best Business Events (And The People Who Create Them)’,
will serve as a global temperature check on the MICE industry, and delve into
the experiences, challenges, and aspirations of event professionals in the new
world of work.
Claudia Hall, event director,
IBTM World, said: “Developing engaged and passionate communities around the
events we create is so important. In this age of increased distraction and
disconnection, proving a space for delegates to come together and share ideas,
spark discussions, and move business culture forward, is essential. That’s why
community is a key thread of this year’s conference programme at IBTM World.
It’s our aim to empower attendees with the knowledge and tools they need to
create year-round connected communities for their own events.”
This year, attendees at IBTM
World can connect and collaborate in a myriad of ways; both the Welcome Party
& Networking Hour will return and will once more be open to all delegates
with complimentary food and beverages. Club Night will return
to Opium, with delegates able to gain access with their IBTM World badge.
Also new is
Workplace Revolution, a space that encourages attendees to connect with
peers and inspirational figures in a relaxed, campfire-style setting.
For more
information, visit: https://www.ibtmworld.com/
