Identity, the event agency that produced
King Charles III's coronation watched by a 2.5 billion audience around the
world, has partnered with the Turner Prize 2023.
The events agency behind some of the most creative and
high-profile events in the UK struck the deal to support the best-known prize
for contemporary visual arts in the world earlier this year.
Michael Gietzen, CEO of Identity said: “Identity and the
Turner Prize is a perfect match. Our fit is good, and the relationship feels
intuitively right. We are delighted to be supporting one of the world’s most
avant-garde events. It’s an exciting
time for Identity to be at the forefront of what is widely considered a
cultural barometer - not just in the UK but internationally.
“The Turner Prize, a prominent cultural British event,
shares many similarities with the high-profile (British and international)
events that Identity has produced and created. From a creative perspective, we
both turn heads, engage audiences; grab headlines and have stood the test of time. The fact that the Turner Prize 2023 comes to
Towner Eastbourne, where Identity has its HQ
- is an added bonus.”
The prize, named after the painter J M W Turner, is now in
its 38 year and continues to grab international attention and stimulated
discussions well beyond the art world.
The British artists on this year’s shortlist are Jesse Darling, Rory
Pilgrim, Ghislaine Leung and Barbara Walker.
This is the first time the Turner Prize is being held in
Sussex. The winner will be announced on December 5, 2023. The exhibition of the artists’ work will be
at Towner Eastbourne from September 28, 2023 to April 14, 2024.
