Beam, the association for business events, accommodation and
meetings, will run a buddy system for first-time attendees at CHS Birmingham.
The initiative, which it debuted at CHS Leeds in April, is designed
to support newcomers to the industry and make first-time visitors to its trade
shows, feel ‘welcomed, connected and confident.’
Any first-time attendee registering for CHS Birmingham, which
takes place at ICC Birmingham on 28 October, will be able to opt in for a free ‘beam
buddy’, a beam-approved industry professional, who will help them navigate the
show.
The buddy will share insider tips, facilitate introductions
to the right people and support visitors with networking.
David Tremmil, beam vice chair, said: “Walking into a big
event for the first time can be daunting, but with a friendly guide at your
side, the experience becomes energising instead of overwhelming. Our
partnership with CHS is growing stronger with every event, and we’re proud to
be making the industry even more open, welcoming, and accessible to new
talent.”
Beam buddies will be present at the pre-event drinks
reception at Sandbox VR to aid networking and introductions there. At the show,
attendees will be able to find their buddy at the beam Buddy Station near
registration.
Michelle Rennoldson, event director at CHS, said “CHS
Birmingham is shaping up to be one of our most exciting shows yet, and with
more first-time visitors joining us, the buddy system is the perfect way to
make sure they get the very best from the experience. We’re delighted to be
working with beam again to create opportunities for learning, connection, and
confidence building across our industry.”
A beam buddy can be requested at registration for CHS Birmingham: https://hello-chs.com/birmingham/
