Innovation

Stop accepting chaos! The hidden cost of doing events the old way

October 19, 2026Stop accepting chaos! The hidden cost of doing events the old wayStrata’s Louise Wetherell on challenging industry habits, building smarter technology and why innovation starts with questioning the status quo.Read More

February 4, 2021The true value of brand experience is a three-sided storyLuci Beaufort-Dysart, director of boutique live events and experiential agency, Hyphen, shares the three sides to the brand experience story.

Hybrid theory: sticking plaster or long-term solution?

January 29, 2021Hybrid theory: sticking plaster or long-term solution?Hoping for September. That's the mantra among event professionals at the moment, when faced with the question of when we can get back to holding events.

"Hybrid will be the way forward for a long time", says DRPG's Dagmar Mackett

January 25, 2021"Hybrid will be the way forward for a long time", says DRPG's Dagmar MackettDRPG’s Dagmar Mackett chats to M&IT's Holly Patrick about the rebound of live events and her role as a global development director in a time when the coronavirus pandemic has halted everything.

Talking point: do you know how to use data for successful online events?

January 6, 2021Talking point: do you know how to use data for successful online events?Bogdan Maran, co-founder, partnerships and data at AMMP Media, on how event organisers can use data to create successful online events.

Tech Spec: Pivoting from a live event to the virtual universe

November 10, 2020Tech Spec: Pivoting from a live event to the virtual universeJake Burnham from First Event explains how the agency created a virtual global conference for over 10,000 people in two months.

Time to redesign event model, says IMEX nature report

October 13, 2020Time to redesign event model, says IMEX nature reportFor the industry to recover post pandemic, event professionals need to redesign the event model, using principles from nature to become more inclusive and sustainable.

How HOSPA is using extended reality to reach a wider audience

October 12, 2020How HOSPA is using extended reality to reach a wider audienceThe Hospitality Professionals Association (HOSPA) has revealed it will use virtual reality at its annual conference to reach a wider audience.

Case study: Virtual theme park helps take DRPGBIGTalk global

October 6, 2020Case study: Virtual theme park helps take DRPGBIGTalk globalCreative communications group DRPG attracted more than 1,000 delegates to its theme park-orientated virtual DRPGBIGTalk event.

HBAA partners with HUGS UK to support struggling event professionals

October 2, 2020HBAA partners with HUGS UK to support struggling event professionalsHBAA has partnered with HUGS UK, a support and advice service for CV guidance; LinkedIn profile appraisals and job applications.

Event stalwarts launch virtual and hybrid events directory

October 2, 2020Event stalwarts launch virtual and hybrid events directoryHBAA chair and founder of Wolf and White agency, Lex Butler has launched virutaleventsdirectory.co.uk along with Max Fellows, founder of Elevate Mentoring and MF Consultancy.Show More

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