Tourism association UKinbound has announced its 2024 Annual
Conference will take place in Liverpool under the theme ‘Futureproofing’.
The two-day conference taking place at Liverpool’s St George’s
Hall in September 2024, is aimed at UK businesses that work within the UK’s
inbound tourism industry, such as attractions, hotels, and tour operators that
facilitate hosting international tourist visits to the UK.
Alongside a keynote speaker address,there will be topical industry
seminars and workshops, and a full day of B2B meetings with the aim of providing
actionable insights that help businesses develop and grow.
Building on its best-ever attended Convention in 2023, more
than 350 delegates, including tour operators and trade buyers, from across the
UK’s inbound tourism sector will converge on the city.
UKinbound is working in collaboration with Marketing
Liverpool to arrange a range of familiarisation trips for delegates, which will
help to foster and develop key relationships between buyers and local industry.
Joss Croft, chief executive, UKinbound said: “We are
delighted to be working with Visit Liverpool to deliver our 2024 Annual
Convention. Their bid was inspired, packed with passion, creativity and an
ambition to make this our most exciting and sustainable convention ever.
“Together we have an opportunity to showcase what Liverpool
has to offer international visitors, from its lively waterfront, grand
architecture, and buzzing music scene, alongside being home of The Beatles and
two very successful football clubs, and above all the hugely warm welcome from
the people of Liverpool.
“We are looking forward to rolling out an outstanding event
for our delegates, alongside our Liverpudlian partners.”
Susan Finnegan, head of visitor economy at Marketing
Liverpool said: “We are so pleased that UKinbound will be bringing their 2024
Annual Convention to Liverpool and are delighted that the team recognised the
creativity and ambition we have for hosting this wonderful event in the city.
“This is an incredible opportunity for Liverpool and by
working together with UKinbound and our visitor economy partners, we’ll show
delegates attending the very best of what Liverpool City Region has to offer.
From our well known hospitality to world-class attractions, stunning venues,
UNESCO city of music accolades and sporting prowess, it will be an
unforgettable two days in the city.
“And of course, we’ll be sure to roll out our famous
Liverpool host city welcome to everyone attending in September.”
