London calling as beam opens bookings for 30th anniversary gala dinner

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The Tower Hotel London will host the 30th anniversary shindig The Tower Hotel London will host the 30th anniversary shindig Photo Credit: image supplied

beam has opened registration for its 2027 gala dinner, which will launch a year of celebrations marking the association’s 30th anniversary.

The event will take place on Friday 22 January at The Tower Hotel, London, with a London Calling theme. The evening will also see the winners of the 2027 beam Awards announced.

Entries for the awards remain open until 30 October, with beam encouraging members across the sector to nominate colleagues and teams they believe deserve recognition.

Entertainment will once again be provided by Mr and Mrs Grey, who will return for a third consecutive year following their performances at beam’s 2026 Moulin Rouge-themed Gala Dinner at The Belfry and the 2025 Bridgerton-inspired event at The Grand Hotel Birmingham.

David Tremmil, chair of beam, said: “What better way to begin our 30th anniversary celebrations than by filling a room with the people who make beam what it is? Our gala dinners have set the bar high, and I’m excited to see what Mr and Mrs Grey have in store for London Calling.

“Revealing our beam Award winners will be a proud moment too. If someone deserves that recognition, now is the time to put their name forward. I can’t wait to see everyone in London.”

Register for the beam Gala Dinner

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