Meet Cambridge, funded by the Cambridge Colleges, is one of four
destination teams from the UK to be shortlisted in the Best Destination Team
category.
All winners of a miaList 2022 award will be announced in
Birmingham on 17 November. The other finalists in this category are NewcastleGateshead, Visit
Belfast and Liverpool Convention Bureau.
Meet Cambridge’s team of six have succeeded in increasing
the popularity of Cambridge as a meetings destination. Despite the challenges of homeworking through
the pandemic, the team showed flexibility in adapting its approach and still
managed to generate leads for events totalling £17.1 million.
Other initiatives have included facilitating monthly online
Hump Day Huddles for venues to share concerns and collaborating with a new
professional conference organiser specialising in digital services, Opening
Doors & Venues, to support hybrid events.
Judith Sloane, head of Meet Cambridge said: “The team were
thrilled to hear they had been selected for the Best Destination Team shortlist
against stiff competition; having the team’s achievements recognised by our own
industry is a major accolade.
“During the pandemic and ban on in-person events spurred us
on to think outside the box in terms of supporting our clients and our venues
with campaigns such as ‘Ready for You’ to give people confidence to start
returning to in-person meetings.”
Meet Cambridge now faces a judging panel and a public vote.
Voting is open now until 10 October.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
