The Meetings Industry Association (mia) has joined forces with MeetingsInn to offer its nationally recognised AIM
quality standard to the pubs and inns featured on its online venue finding
tool.
The new initiative was officially unveiled at the MeetingsInn
Discovery Forum 2022 at The Farmhouse at Redcoats in Hertfordshire, where the audience discussed ‘Why do pubs make great meeting
venues?’.
AIM Small Venue accreditation, which was launched by
the mia last year after its AIM Secure accreditation was enhanced, enables
smaller properties the opportunity to showcase their ability to deliver a
first-class meetings experience.
Kerrin MacPhie, chief executive of the
mia, said: “We are delighted to be partnering with MeetingsInn to offer their
collection of pubs and inns an accreditation scheme that’s specifically dedicated to business meetings and events. Pubs and inns provide fantastic
off-site venues to either
reunite workforces or hold face-to-face meetings, but it is imperative that
organisers can choose a venue that knows how to host their meeting
professionally as well as following the correct protocols for the safety of
everyone. Displaying the mia’s AIM Small Venues standard and adopting the
practices to support it, will go a long way to doing just that.”
Andrew Winterburn, director of
MeetingsInn, said: “MeetingsInn is delighted to be working with the mia in
helping to offer an AIM accreditation designed for small venues especially for
the pub and inn sector. We know that high quality standards are an important
factor in the meetings planner's decision-making process. Pubs and inns
with the AIM accreditation will provide planners more confidence in booking
their small business meetings, as well as the opportunity to join a much bigger
meetings and events community. MeetingsInn is focused on helping to drive best
practice as we help to bring the pub and in sector and the meetings industry
together."
Qualifying
AIM Small Venues are required to complete a stringent self-assessment that is
reviewed and examines the property’s provision of facilities, legal compliance
and customer service levels.
To
find out more about the mia’s AIM Small Venues visit https://www.mia-uk.org/AIM-Small-Venues
