National event strategy among top priorities as UKEVENTS welcomes new PM

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Chris skeith obe1 Chris Skeith OBE, chair of UKEVENTS Photo Credit: image supplied

UKEVENTS, the umbrella organisation for the UK events industry, has welcomed Sir Keir Starmer on his appointment as prime minister - and has set out the development of a nationwide event strategy and the introduction of tax allowances for events as key priorities.

UKEVENTS is eager to collaborate with Starmer and his team, including Lisa Nandy, the new Secretary of State for Culture, to drive forward key initiatives that will strengthen the UK events industry and its contributions to the nation's economy and cultural heritage.

UKEVENTS also looks forward to working with the minister yet to be appointed for tourism, as well as working with the ministerial team at the Department of Business & Trade to ensure the economic growth opportunities from the events industry can be fully utilised as an integral part of the government trade and inward investment policies.

Chris Skeith OBE, chair of UKEVENTS, said: “We welcome Sir Keir Starmer as the new prime minister and look forward to working with his ministers, particularly Lisa Nandy, to champion the interests of the UK events industry. The events sector is a vital part of our economy, driving growth, innovation, and cultural exchange. We are confident that under the new leadership, we can achieve significant milestones together.

“UKEVENTS is committed to working with the government to help drive the UK events industry forward through a series of strategic initiatives. Central to our manifesto is the development of a comprehensive nationwide event strategy, designed to coordinate government resources across various departments, enhancing the UK's event offerings and attracting international business.

“We advocate for the introduction of tax allowances similar to those in the TV and film industries to stimulate event growth in underserved regions and during off-peak seasons. Additionally, the manifesto encourages alignment of major events with government priority sectors to showcase the UK's strengths in creative industries, science, technology, and cultural arts, thereby boosting exports, inward investment, and the UK's global influence.”

UKEVENTS manifesto points

  1. Nationwide event strategy
  2. Tax allowances
  3. Tying major events with government priorities

Areas of emphasis

  1. Government recognition
  2. Contribution to green growth
  3. Spreading prosperity
  4. Trade, exports, and inward investment
  5. Community and destination prosperity
  6. High-skilled jobs
  7. Innovation and creativity:
  8. Regulation and growth incentives

Support for broader industry issues

  • Reduction in VAT on festival and event admissions.
  • Business rates reform.
  • Increased funding for local authorities to support the visitor economy and events.
  • Easier access for overseas visitors, including visa reform and business visit exemptions.
  • Improved working arrangements for international production teams and performers.
  • Sustainable transport strategy for regional event connectivity.
  • Reintroduction of tax-free shopping.
  • Enhanced marketing funding for events via VisitBritain and the GREAT programme.
  • Skills development funding and apprenticeship levy reform.
  • Competitive visa regime for event attendees.

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