Carl Law, chief technology officer at Clarity Business Travel, has joined the beam board of directors. Law brings
extensive experience in technology leadership, systems integration, and digital
transformation.
As part of his new role, Law will oversee the
implementation of a new strategic partnership between beam and Cvent, which is set to roll out in 2026. This
collaboration will help shape beam's technology agenda, guide digital best
practices for its members, and enhance member engagement at events.
Law said: "I'm honoured to join the beam board at a
time when change in our sector is being driven by new technologies and changing
customer expectations. I'm looking forward to working closely with the board to
ensure our members, the people behind our services, are fully equipped to
thrive in the digital space."
Louisa Watson, beam chair, added: "We are thrilled to
welcome Carl to the board. His expertise in technology leadership is invaluable
as we continue to evolve as an association and guide members with best
practices and experiences. Working with Cvent marks an exciting new chapter,
too, in our mission to support our members through collaborative
relationships."
Through its partnership with Cvent, beam will first
implement enhanced event registration technology to better capture and segment
attendee data, enabling more personalised experiences for its members. Further
initiatives, including onsite check-in and badging solutions as well as Cvent’s
event app, are planned for rollout in 2026.
