Ashfield Event Experiences (AEE) and WRG have merged, forming a new international experiential agency, Emota.
The newly formed agency aims to leverage the heritage and experience of the two companies to provide a full portfolio of services and capabilities serving the healthcare
industry and international brands. Emota will create experiences include medical congresses and conventions,
brand activations and experiences, advisory boards, investigator meetings,
roadshows, product launches, sales meetings, public events, symposia, incentive trips, training and educational
programmes among others.
Emota will be headed up by Mark Jackson as global MD of Emota, alongside a leadership team consisting of Simon Davenport, global head of exhibitions and environments; Katie Coleman, head of meetings & events US; Tripp Mahan, head of live production US; Dan Walker, head of meetings & events UK; Saira Dickinson, head of live production UK; Katie Streten, global head of creative strategy; and Mark Gass, group chief creative officer.
Mark Jackson said: “I've had the pleasure of working alongside our newly formed leadership team to combine the unparalleled experience and talent of our two legacy brands into something truly special. We’re already helping clients tackle their business challenges, demonstrate ROI, and better connect with their audiences. It’s a really exciting time to be in the world of experiences.”
Jackson will report into Russ Lidstone, president of Inizio Engage XD and CMO of Inizio Engage. Emota
sits within the experience design (XD) specialist area of parent company Inizio Engage and aims to draw upon the wider Inizio Engage commercial, medical affairs and patient
solutions teams to create experiences that motivate leaders, inspire
teams and create real-world business value.
Russ
Lidstone said: “We
believe that businesses and brands are increasingly defined by the experiences
that they create for their stakeholders. So now is the right time to combine
our two pre-eminent event brands into Emota, one powerful, global offer. I’m
truly excited to be able to offer our clients scale, creativity, innovation and
delivery excellence for our clients in healthcare and beyond.”
For more
information, visit www.emotaexperiences.com.
