Rise
at Five, a global collective of independent brand experience specialists, has officially
launched.
Rise
at Five is the brainchild of Jane Baker. She has spent more than two decades in
the brand experience sector, working with brands including Headspace and
Philips, and in senior agency roles at Cheerful Twentyfirst, 2Heads and George
P. Johnson.
The
collective will connect brands with handpicked teams of independent talent from
around the world. Baker has assembled an initial roster of over 50 independent
experts, spanning marketers, creatives, storytellers, producers and technical
specialists, located across the UK, EMEA, the US and Asia.
Jane
Baker, founder, Rise at Five, said: “Rise at Five comes just at the right time
for brands looking to respond to three major industry trends. First, marketers
are investing more in events and experiences in response to an increasing
desire for real-world interaction. Second, challenging economic conditions mean
those marketers need to deliver more with less money. And third, there’s a
talent access gap as a growing number of brand experience professionals leave
permanent jobs for the freedom and flexibility of freelance life.
“The Rise at Five collective model provides marketers a way to
access bespoke teams of independent talent curated to solve specific brand
experience briefs, offering an experienced, efficient and cost-effective
alternative to traditional agencies.”
To find out more visit: http://www.riseatfive.co.uk/
