Creative communications agency DRPG has acquired The Special
Event Company, a live and virtual event agency based in North Carolina, USA.
DRPG explained the acquisition as a strategic step forward that
provides the individual operating businesses within the wider group the ability
to deliver stronger live and virtual experiences to clients across the world.
Dale Parmenter, group CEO of DRPG said, "This marks a
pivotal moment for DRPG's global and North American expansion. The Special
Event Company’s proven track record, innovative approach, and booming location
provide us with a solid foundation to further elevate our presence in key
markets."
The Special Event Company was founded by Sally Webb in 1987.
Webb will now assume the role of non-executive director at The Special Event
Company and Matt Franks, DRPG’s group director of events will assume the role
of CEO.
With The Special Event Company based in Apex, North
Carolina, near Raleigh and the Research Triangle Park area, DRPG will gain
strategic access to the regional business landscape. This move signifies DRPG's
commitment to strengthening its footprint in North America and harnessing the
region's potential for growth and collaboration.
Matt Franks, Group Director of Events, DRPG commented
"We recognised there are great synergies between the two companies and
culturally the teams are very similar. These mirrored attributes and core
values gave us the confidence this partnership and fit would be a success in
delivering the very best experiences for our clients."
The Special Event Company is part of a series of investments
DRPG has planned for 2024. The group also acquired OWB this month, a
Birmingham-based marketing agency, to bolster the offering for the end-to-end
communications solutions market.
