Help us understand the current opportunities and challenges in Europe’s meeting and event landscape by taking the Northstar/Cvent Meetings Industry PULSE Survey.
A key benchmarking tool for meeting and event planners in the US, the survey is now global as we reach out to planners worldwide. This includes Europe, where we are launching the survey for the first time. This also marks the first cycle of the survey that will be compared to planners globally.
The survey covers everything from RFP response times to hotel service levels, AI to sustainability, air fares to buyer-supplier relations.
NMG-UK editorial director James Lancaster said: “There’s a lot to think about when planning meetings and events, but making decisions without access to market trends adds a layer of frustration and risk. The Pulse survey means you no longer have to work on a hunch or hearsay. Every decision you make can be weighed against the experience of your peers."
He added: "Our colleagues in Singapore are sending out a similar survey to planners in Asia, allowing you to compare your circumstances, not just with peers in Europe, but around the world.”
The survey is brief, taking less than three minutes to complete. As a token of appreciation, planners will be eligible to win one of five £100 (or equivalent) gift cards upon completion of the survey. They will also be among the first receive a first look at the analysed data in early April.
