Live Group has launched Envoku, a
new product designed to engage audiences on a deeper, individual level that aims to revolutionise the industry's approach to audience engagement and inclusion.
The product, which has had a 10-year journey to fruition, harnesses
advanced technology to drive connections and enhanced
personalisation of experiences.
“People expect personalised interactions in every aspect of their lives, from TV recommendations, online shopping experiences, to social media algorithms. Yet, the events industry has been slow to adapt, often failing to engage audiences on a deeper, individual level,” said Toby Lewis, CEO of Live Group and founder of Envoku, “Envoku is our answer, we are finally delivering on a promise made 10 years ago for personalisation, to communicate with understanding and empathy."
Envoku integrates
with Live Group’s AudienceDNA profiling tool and GDPR-compliant delegate management platform. It uses psychology-based frameworks to
understand audience learning, communication, and engagement styles before
events.
Powered by AI it continuously collects and analyses data from
every interaction to tailor agendas, activities, content, and networking
opportunities based on audience preferences, delivering hyper-personalised
digital and in-person experiences throughout the event lifecycle. It aims to create inclusive environments that encourage
empathy and transcend nationality, gender, and background, ultimately enhancing
audience engagement.
“Our aim is to inspire other event organisers and
communication professionals to prioritise diverse audience needs and help
businesses build genuine connections,” added Lewis. “Events and bespoke
experiences are tools for achieving business objectives, but ultimately,
success lies in engagement and connection. Let’s focus on how individual audience
members want to be engaged and create environments where everyone thrives, and
the content resonates more fully."
Stephen D. Pickett, MD of Live Group and Envoku,
said: “The launch of Envoku embodies our vision and commitment to
revolutionising the event industry. This platform brings to life our promise of
personalisation while enabling a more equitable, empathetic, and diverse
experience for all.
"We have refined Envoku with decades of expertise and
audience insights, ensuring it delivers exceptional value. It is highly
customisable per our clients’ needs which is rare in the market. Making the
decision to share this solution with the wider industry was not taken lightly,
but we believe it is essential for fostering improvement and achieving better
outcomes for both delegates and businesses. It was our responsibility to make
this innovation accessible to all.”
Envoku has launched in both the UK and
internationally, supported by Live Group’s office in Singapore. As part of Live
Group’s 2025 growth ambitions, Envoku aims to expand into broader business
sectors to support employee engagement and customer interaction strategies.
For more information, visit www.envoku.com.
