Strata, the
brand experience agency, has acquired venue procurement and event management agency Trinity Event Solutions.
This latest acquisition
boosts Strata’s ambitious growth plans, cementing its commitment to providing
clients with full-service support and delivery.
Founded in
2006 by Jacqui Kavanagh, Trinity Event Solutions is a venue finding agency with
extensive experience and a strong customer base in the pharma, legal, financial
and retail markets.
Strata is on a
mission to strengthen and broaden its client offering, adding new divisions and
businesses to the group that complement the agency’s already wide-ranging
breadth of services.
Simon Hambley,
CEO of Strata, said: “I am incredibly excited and proud to be bringing the
amazing Trinity team into the Strata Group family. We have been considering a
partnership acquisition in the venue search and management sector for a while,
not only to meet growing client needs but to capitalise on an area we haven’t
touched on much in the past: strategic meetings management.
“We have worked with Jacqui and her team for some time now, and
recognised that Trinity’s drive for quality, responsiveness and customer
service matched our own. A strong cultural fit and ethos are so important in
today’s modern business world that this new partnership feels right. It gives
the Strata business access to experienced talent and technology and greater
bargaining power and scale, meaning we can go to market and offer strategic
meetings management services at volume.
“The timing of this acquisition is set for the true re-emergence of business
event planning post-pandemic. The international business meetings markets are
forecast to double in size over the next eight years and the winning
combination of Strata and Trinity is ideally placed to service the conference,
congress and strategic meetings management markets as they hit their stride.”
Jacqui Kavanagh, founder and CEO of Trinity Event Solutions, said:
“I have known Simon and the Strata team for many years and have admired their
approach and passion for excellence in how they operate their business.
“I am really
excited for the Trinity team to become part of the Strata Group, as they truly
reflect the cultural values that have underpinned the journey that Trinity has
been on for 17 years.”
Tracy
Winsworth, MD of Trinity Event Solutions, said: “The Trinity
team and I are ready to grow and take our next step. Joining the Strata Group
will accelerate this growth and I am sure our venue sourcing and procurement
expertise will strengthen the group’s position in the market and stand it in
good stead for the future.”
Strata’s
acquisition of Trinity Event Solutions follows its acquisition of On Event
Production in April 2023 and its recent appointment of Caroline
Lumgair Wiseman as group head of strategic meeting solutions.
Lumgair
Wiseman will work closely with the Trinity Event Solutions team as she has been
specifically tasked with helping Strata build a stronger meetings management
proposition to directly meet client demand.
EDGE Venues
will remain independent and continue to be led by Jacqui Kavanagh. She will
maintain collaborative relationships with both Trinity Event Solutions and
Strata.
