Specialist brand experience agency group, TBA Group, has
launched operations in US, with new offices in Los Angeles.
TBA Group has already won business in the US with its
appointment to design and execute an array of events around the inaugural Las
Vegas Grand Prix, including the VISTA Las Vegas, in association with McLaren
Racing F1 team.
VISTA Las Vegas, bridging the gap between sport and
entertainment, is a race weekend experience across the Vegas Grand Prix weekend
(16-18 Nov 2023) for practice, qualifying, and race day.
TBA Group CEO Guy Horner, said, "Our expansion into the
US is a natural progression for the Group, with so many large-scale sporting,
brand, and entertainment opportunities. With the forthcoming 2026 FIFA World
Cup set to be supersized in the US, alongside the LA 2028 Olympics, and the
huge growth of Formula 1 stateside, we bring proven expertise and experience to
support our clients and partners. The demand for live experiences and content
creation is massive, and this move into the US will continue to fuel our agency
groups’ ambitious growth plans.”
