The Business of Events has launched a Global Destination Report survey, a collaborative
effort with IBTM World and Meet in Ireland.
The Global Destination Report seeks to gather
insights from destinations and convention bureaux around the world, shedding
light on the current state of the business events industry and providing an
overview of global event destinations.
Destinations and convention bureaux are invited
to complete the survey by Monday 2 October. The
survey findings will be unveiled at IBTM World, taking place from 28-30 November in
Barcelona.
The survey covers a
wide range of topics, including relationships with government, funding, the
value of business events to regions, and future-building.
David Boyce, head of emerging markets and business tourism, Meet in Ireland, said: “We’re delighted
to be supporting The Business of Events’ Global Destination Report in 2023.
“Research such as this
is valuable for analysing the marketplace and to ensure destinations are both
competitive and well-equipped to offer the very best event experiences.
“In the Republic of
Ireland, we know the value of having a strong business events sector, and
research such as the Global Destination Report helps us to advocate for a
strong industry.”
Martin Fullard, director, news and content, The Business of Events, said: “Destinations play
a vital role in advocating for a strong business events sector within their
cities, regions or countries. They are on the front line of understanding buyer
trends and are therefore well positioned to advocate for the sector.
“The industry has
experienced an excellent bounce back over the last two years, and we expect the
2023 Global Destination Report to provide evidence of a continued upwards
trend.”
All destinations and convention bureaux are
encouraged to participate in this survey to contribute to the comprehensive
data pool. The insights gleaned from the survey will be invaluable for industry
stakeholders, including event planners, destination marketers, and
policymakers.
The research will be undertaken by industry specialists Sarah Flemming Associates.
To take part in the
Global Destination Report Survey, please follow this link.
