The industry has taken a major step in strengthening its talent pipeline, as the newly revised Level 3 Event Co-ordinator Apprenticeship Standard receives full government approval - and the Events Apprenticeships programme moves under the umbrella of The Power of Events.
The move brings the apprenticeship initiative into a platform with wider reach, deeper industry engagement and a growing presence in schools, creating a more connected pathway from early careers awareness through to professional entry.
The shift also aims to make apprenticeships easier for businesses to understand and adopt as part of workforce planning. Event Apprenticeships' Candice Kass will continue supporting the transition to ensure continuity as apprenticeships take their place within The Power of Events’ broader workstreams.
Simon Hughes, director of The Power of Events, said apprenticeships were becoming “a much more prominent route into the industry,” adding that showcasing their value to employers “fits the broader remit of The Power of Events perfectly.”
Events Apprenticeships chair Richard Waddington said bringing the programme into The Power of Events would help “reach a wider audience and open up opportunities for an even broader and more diverse pool of future talent.”
Industry-shaped standard published after two years’ development
The updated apprenticeship standard - previously titled Event Assistant - has been renamed Event Co-ordinator, reflecting the greater scope and responsibility expected of early-career professionals in today’s market.
The revision follows two years of industry consultation and several rounds of development led by Laura Capell-Abra (Stress Matters), Lou Kiwanuka (Ops Nest) and Anna Green (Broadsword). The standard is now published with an official notice period, allowing employers to begin planning ahead for 2026.
Laura Capell-Abra said the approval was “a crucial step in cultivating and supporting future talent,” adding: “Apprenticeships offer an excellent pathway into and through the events industry.”
The new standard gives employers a clear, structured framework for developing entry-level talent and building long-term capacity - with government-funded training available across a wide range of core skills.
The integration with The Power of Events also aligns the apprenticeship pathway with the organisation’s Schools Engagement Programme, helping ensure young people see events as a viable career while providing employers with an accessible route to nurture new talent.
Employers and training providers are encouraged to review the revised duties and knowledge, skills and behaviours (KSBs) and consider how apprenticeships could support recruitment and workforce development plans for the years ahead.
