The Power of Events has expanded its UK Schools
Engagement Programme with the launch of the North WestHub, its
largest region yet, spanning Liverpool, Cheshire and Manchester.
Key figures in the region including Greater Manchester mayor Andy Burnham have praised the initiative, which will connect thousands of young people with
the events industry, providing insights, inspiration, and career pathways.
Mayor of Greater Manchester, Andy Burnham, said: "The events industry is a vital part of our region’s economy, culture, and identity. The launch of the North West Hub for The Power of Events Schools Engagement Programme is an exciting step in connecting young people with the wealth of opportunities in this dynamic sector. By inspiring the next generation, we are ensuring that Greater Manchester continues to lead the way in events and live experiences."
Liverpool City Region mayor Steve Rotheram said: “From Eurovision to Taylor Swift to the Grand National, here in the Liverpool City Region we know just how valuable major events are, providing unforgettable experiences, exciting opportunities for local people and boosting the local economy. This new North West Hub will play a key role in enabling young people to build careers in this exciting and rewarding field and I’d encourage potential ambassadors to sign up to the school engagement programme.”
With ambassador registration now live on the Schools
Engagement Programme portal, industry
professionals in the region are invited to sign up and support the next
generation of talent by volunteering as little as an hour to the initiative.
The first wave of school engagements will begin in early May
across the region, with the goal of reaching 30,000 young people in the first
year.
Sophie Beasor, programme lead for The Power of Events Schools Engagement Programme, said: "The launch of the North West Hub marks a significant step in our mission to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across Liverpool, Cheshire, and Manchester."
To kick off the initiative, The Power of Events is inviting all
ambassadors and industry professionals in the region to a launch reception at
the conclusion of the Production Futures’ event on Monday 28
April at AO Arena, Manchester. This event will provide an opportunity to learn
more about the programme and network with fellow ambassadors and sponsors.
The programme expansion for 2025-6 is made possible with the
sponsorship from leading event industry organisations across the North West,
including:
● ACC Liverpool
● Adlib
● AO Arena
● Clarity BT
● Co-op Live
● Aviva Studios, home of Factory
International
● Manchester Metropolitan University
● Production Futures
● Sterling Event Group
● World Boxing Championships
Liverpool 2025
Zoe Ward, sales director at ASM Global, said: “The
AO Arena is delighted to partner with and support Power of Events on this
important initiative, as we reflect their aim to showcase, respect and value
the world-leading UK events industry. The North West of England is home to some
of the most incredible opportunities for the next generation of event
professionals, and we’re proud to be playing our part in shaping the future of
our industry.”
Guy Dunstan, general manager at Co-op Live, added: “The
North West has long been a hotbed for live entertainment, and only continues to
grow as the industry rightfully fixes its gaze on major cities outside of
London. We are delighted to be working with The Power of Events to expand into
the region, to further foster an incredible pipeline of live event specialists
set to make their mark on such an exceptional part of the UK.”
Faye Dyer, chief executive at ACC Liverpool, said: "As
a leading venue in the North West, ACC Liverpool is deeply committed to
fostering the next generation of event professionals. We’re proud to support
this vital programme, as it allows us to actively contribute to building a pipeline
of talent and showcase the dynamic opportunities within our industry."
The Power of Events, which has just celebrated its two-year anniversary, is already operating in five regions -
East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a
projection of engaging over 50,000 young people across 300+ school visits in
2025 with the NW region coming online.
Register as an ambassador at schools.thepowerofevents.org and for any more information contact Rick Stainton at [email protected].
For further information or to confirm attendance at the
Production Futures launch reception, register at: https://shorturl.at/TC6jD.
