Registration opens for IMEX Frankfurt 2024

Registration for IMEX Frankfurt, which takes place on 14-16 May at Messe Frankfurt, is now open.

IMEX’s Talking Point – Impact – is the backbone of the show’s four-day education programme plus many of the show-floor activations. A brand new education track, Impact, explores the Talking Point in more detail with a roster of speakers with stories to share about their own impact on the world and the events industry.

The learning programme has been designed with specific focus on event marketing and AI to meet the growing appetite for information in these areas. The ‘Event Marketing’ tracks covers the full scope of the marketing discipline including a content expert from TikTok; the ‘Technology and Innovation’ track focuses on the next chapter for AI, and ‘Trends and Research’ showcases the best insights from global heavyweights including AMEX and industry groups such as SITE.  

Specialist buyer events take centre stage on Monday 13 May, with programs dedicated to buyers from the association and corporate sectors along with a newly designed agency programme for senior leaders. All have collaboration at their heart, bringing together event professionals from the same areas of the industry to discuss current challenges and find solutions.   

With staffing levels starting to improve, there’s a renewed focus on building stronger relationships in order to work more efficiently (according to Cvent’s recent Meeting and Event Trends report). A new initiative helps event professionals balance the need to introduce new recruits to the sector while fulfilling day to day business demands. The Young Stars program, launching at this year’s show, is a way for agencies to fast-track young talent with a tailored schedule of meetings, networking and learning packed into two days. Curated and organised by MICE Impact founder and IMEX brand ambassador Tanja Knecht, the programme is available for event professional ‘newbies’ in the early stages of their careers. 

Christine Hense, member of the executive board, director people & operations at Interplan, said: “Participation in the programme gives our young employees valuable contacts, active communication and the integration of innovative ideas, which is a perfect complement to our training and further education measures. We look forward to the experiences and additional motivation that our young stars will bring back from IMEX Frankfurt.” 

Carina Bauer, IMEX Group CEO, said: “Our industry sees the value - more than ever - of face to face cooperation as a way to address the issues we’re facing, from talent acquisition and development, to the climate crisis and advocacy. We’ve designed IMEX Frankfurt to help event professionals build powerful, global relationships and deliver wide-reaching business impact. Our rallying cry to our community – whether seasoned professionals or new faces is – let's go!” 

Registration is live now.