After two
years focused on adapting to the return of meetings and
events, BCD Meetings & Events (BCD M&E) has transitioned back to a longer-term
strategy and planning cycle with the launch of its first three-year plan since
2019 - Thinking Forward.
The agency says the plan is equal part strategy and mindset, empowering employees and clients alike
to be active participants as BCD M&E defines its future. Thinking Forward will aim to stabilise existing business and guide
solutions for an evolving, sustainable future.
Thinking Forward is
guided by three core pillars: engagement, creativity, and growth. Specifically,
the plan focuses on caring for culture, community and planet by driving
efficiencies and creative solutions to strengthen foundations, and investing in
technology and innovation as services continue to diversify.
“We’re excited to share what this means for the
business, clients, and our people. Our clients can expect a more collaborative,
personalised partnership with enhanced flexibility of services and increased
efficiencies across the globe. Additionally, we’re making significant
investments in technology and areas like sustainability which we recognise as
critical components of the future of meetings and events,” said Bruce Morgan, global president.
BCD M&E’s expanded in-house services have already
taken root with the recent launch of Films, their production and content arm.
Momentum following the 2023 best place to work recognition by Flexjobs
continues, as recruitment remains a focus with ongoing training and incentive
programming. BCD M&E’s partnership with MPI UK & Ireland chapter
recently welcomed the Vanessa Cotton Scholarship, an 18-month internship
opportunity for new talent entering the sector.
“We’re committed to innovating solutions that inspire change. With a
forward-thinking mindset, we will continue to explore new ideas, technologies
and strategies to shape a vibrant future,” added Morgan. “Thinking forward means
never being complacent. It means getting uncomfortable, accepting and embracing
change, challenging what we’ve done before, trying new ideas and not being
afraid to fail.”
