The Business of Events, an
independent Think Tank and Policy Unit for the events industry, has partnered with event
technology organisation Cvent.
The partnership aims to
support the policy work conducted by The Business of Events, ultimately
contributing to the growth and prosperity of the events industry.
Why has a think tank partnered with a
tech company?
The Business of Events is
committed to promoting and advocating for the events sector, recognising its
significant economic, social, and cultural contributions. Cvent is an
organisation equally passionate about the events industry and works to drive
positive change and foster a more robust events landscape.
Felicia Asiedu, senior marketing
manager for Europe at Cvent, said: “The Business of Events plays a crucial role
in advocating for the meetings and events sector.This partnership presents the
opportunity for us to provide our expertise and resources, including research
insights and recommendations on the latest trends to innovations and challenges
facing the industry.
Martin Fullard, director of
news and content at The Business of Events, said: “Our partnership with Cvent
marks a significant milestone for The Business of Events and signifies our
commitment to driving progress in the events industry; it is the first time a
technology company has got involved.
“Having worked with
Cvent’s European team for several years, I know first-hand how well connected
and respected they are across the industry.”
In May, Cvent released its
lists of the Top Meeting Destinations and Top Meeting Hotels for
Europe. The lists – which also include regional rankings for North America,
Asia Pacific, and the Middle East & Africa – were compiled based on
sourcing activity through the Cvent Supplier Network,
one of the world’s largest venue-sourcing platforms.
