Digital meetings and events platform HeadBox has launched a new white paper, The New Attendee – How to Play
the Events Generation Game and Win.
Introduced by Karen Hutchings, former EY global head of travel, meetings and events, the report dives
into the evolving landscape of event attendees in 2025, aiming to answer the question, 'Who is the new event attendee, and what do they truly expect?'.
Featuring a range of
interviews with leading event professionals, the white paper offers
insights on strategies to reduce drop-out rates.
“New voices are not just joining the conversation – they are reshaping it
entirely,” said Hutchings. “Our findings challenge long-held assumptions
and invite event professionals to innovate, engage, and create unforgettable
experiences.”
Grace Louisy, MD of HeadBox for Business, said: “Our
attention spans are shorter, our time is more precious, and the expectations of
events are higher than ever. This white paper is a must-read for anyone who
wants to stay ahead of the curve and keep bums on seats.”
Download the full white paper, The New Attendee – How to Play the Events Generation Game and Win.
