SWM Partners launches white paper for healthcare eventprofs

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SWM Partners white paper Photo Credit: image supplied

SWM Partners has launched a new white paper aimed at eventprofs in the healthcare sector.

The free resource,Planning For Event Success in The Healthcare Industry: An Exploration, aims to help eventprofs embrace new strategies to accomplish their objectives.

Contributors to the paper include Mark Handforth, director of Healthcare-Venues.com, Dominic Bemrose, business development director at SWM Partners, and M&IT editor Paul Harvey.

"It’s a known fact that thorough meeting planning is essential to success, however it’s clear that the event and healthcare sectors have changed in a post-pandemic world," said a spokeswoman for SWM Partners.

"This means rethinking and refreshing our approach to doing things is more important than ever. While this begins at the pre-planning stage, it’s important that the appropriate measures are taken throughout the event life cycle." 

The report aims to help healthcare meeting planners:

·       Uncover ways to identify and set event goals 

·       Access tips and checklists for designing meetings with respect to these goals, and attendee expectations 

·       Understand the importance of planning for the unexpected on event day 

·       Develop strategies for minimising the environmental impact of events

You can download the paper here: SWM Partners (list-manage.com)

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