A new initiative by the Events Industry Council (EIC) and the
In-House Corporate Event Community (ICE) aims to help event professionals take
personal responsibility for driving sustainability action.
The ‘Action 10+ initiative’ aims to help event professionals
consider sustainability at every stage of planning as opposed to adding it as
an afterthought.
ICE created Action10+ with input from its Sustainability Taskforce which includes representatives from Barclays, Snap, S&P, Siemens, pwc, EY, Cvent, Maritz
Global Events, DRPG, and the EIC’s Centre for Sustainability and Social Impact.
The building blocks of the guidance focus on aspects of
the organisational process from ‘Venue Selection’ and ‘Waste Management &
Water Conservation’ to ‘Food and Beverage,’ ‘Energy Management,’
‘Transportation,’ and ‘Production Materials.’
It addresses how events ‘Track and Measure Event Sustainability.’
In each of these cases, it outlines what ‘Good,’ ‘Better,’ and ‘Best’ looks
like, and how event professionals can reach these aims, which also closely
align with the existing EIC guidance and resources.
ICE founder and CEO, Anita Howard said, “Across the planning and
execution of Action10+, there was a feeling that there really should be no
excuses on sustainability right now, and that everyone needs to start right
now, if they have not already. It is about taking personal responsibility and
to demonstrate constant improvement.”
EIC CEO, Amy
Calvert added, “It is important to hear the voice of the corporate event
organiser, to leverage their vast experience and perspective, and to address
their specific needs and concerns.
“ESG is now a business imperative as a reflection of
organisational core value and objectives in support of their workforce and
stakeholder communities. We view the Action10+ guidance as a kick-starter for a
sustainability journey that includes implementation of turning our vision in to
meaningful and measurable actions such as the EIC Sustainable Event Standards
framework.”New Link
