TTA has acquired brand experience and exhibition company Brand Emotion to support its growth strategy and drive content solutions for their combined client base.
The acquisition formalises a long-term strategic partnership in the delivery of event and exhibition experiences for
corporate clients, primarily in the healthcare and technology sectors.
TTA managing director Liz Zutshi said, “We are delighted to
welcome Brand Emotion under the TTA umbrella and are excited at the growth
possibilities presented by consolidating our two businesses. We share the same
ethos and ambition to drive high-value, sustainable outcomes for our global
clients. Looking beyond the obvious to drive innovation for clients is central
to TTA’s purpose.
“As masters of brand storytelling, the experienced Brand
Emotion team will enable us to forge new ground in creative delivery which is
imperative in this dynamic and rapidly changing industry.”
Brand Emotion founders Simon Baxter and Roger Price will
join TTA’s board as brand experience director and commercial director,
respectively. Price will focus on generating growth across services and
sectors, while Baxter’s remit will be to champion brand experience with new and
current clients and ensure that sustainable creativity is the bedrock of TTA’s
portfolio propositions.
“Roger and I are
delighted to join TTA’s passionate leadership team in this new and exciting
chapter for our companies,” said Baxter. “Our track record of successful
collaboration and seamless interaction with the TTA team underpins our ambition
for the future and the difference we can make together in delivering world
class outcomes for our valued global client base.”
