Venues and Events International has launched new company values ahead
of a forthcoming rebrand with Absolute Corporate Events (ACE) in spring this
year.
Venues
and Events International acquired ACE in August 2021. Since the acquisition the
two businesses have integrated their teams and are now in a position where they
want this to be portrayed by a new name, vision, mission and values.
The
launch of the new values is the final stage of the integration before the
official rebrand and new name in spring this year.
Chris
Parnham, MD and client strategies director at Absolute Corporate Events, said:
“Our companies are evolving, growing into one and in the spring we will be
announcing our new name and brand. As part of this evolution, we have developed
a new shared vision, mission and value. This is the first big step towards our
new brand and our new name will complete this journey. Our values are our heart
and soul, the principles we live by. We are elegant together, innovative, real and
focused.”
Anita
Lowe, CEO of Venues and Events International, said: “Values are the most
important area of any organisation. With every client we work with, we ensure
we align our values to meet the needs of the client and instill them in
everything we do. We are so proud of how far we have come in bringing the two
organisations together and we now can’t wait to live and breathe our new values
as one company.”
