Strategy

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July 13, 2026"We're redesigning WTM around visitors, not floorplans"World Travel Market London event director Chris Carter-Chapman says the future of large-scale events isn’t about adding endless new features. It's about helping attendees navigate increasingly complex shows on their own terms.Read More

February 4, 2021The true value of brand experience is a three-sided storyLuci Beaufort-Dysart, director of boutique live events and experiential agency, Hyphen, shares the three sides to the brand experience story.

Hybrid theory: sticking plaster or long-term solution?

January 29, 2021Hybrid theory: sticking plaster or long-term solution?Hoping for September. That's the mantra among event professionals at the moment, when faced with the question of when we can get back to holding events.

"Hybrid will be the way forward for a long time", says DRPG's Dagmar Mackett

January 25, 2021"Hybrid will be the way forward for a long time", says DRPG's Dagmar MackettDRPG’s Dagmar Mackett chats to M&IT's Holly Patrick about the rebound of live events and her role as a global development director in a time when the coronavirus pandemic has halted everything.

'The baseline is: can we guarantee that value?' Carina Bauer on IMEX

January 20, 2021'The baseline is: can we guarantee that value?' Carina Bauer on IMEXWe caught up with IMEX Group CEO, Carina Bauer to discuss the decision to cancel IMEX Frankfurt 2021 and find out what’s next for IMEX.

Secret eventprof: 'Consider changing the status quo'

January 13, 2021Secret eventprof: 'Consider changing the status quo'Our secret eventprof is looking to the future – and they’ve got corporates in their sights

'Communicate, engage, motivate, reward' to boost confidence, says Juliet Price

December 15, 2020'Communicate, engage, motivate, reward' to boost confidence, says Juliet PriceJuliet Price, consultant executive director at the HBAA explains why an event isn’t just for Christmas, but ongoing engagement continues to be a priority regardless of the delivery.

2021 vision: What does the future of incentive travel look like?

December 12, 20202021 vision: What does the future of incentive travel look like?Ulterior Events' Graham Alderman airs his predictions on the future of incentive travel in a post-COVID climate...

Breakthrough: Liverpool conference first to use SMART testing

December 11, 2020Breakthrough: Liverpool conference first to use SMART testingSMART testing (Systematic Meaningful Asymptomatic Repeated Testing) was successfully used for the first time among delegates at the business event Livercool Conference 2020.

Forget hybrid and virtual: it's time for the blended experience

December 7, 2020Forget hybrid and virtual: it's time for the blended experienceForget virtual and hybrid – in the future, events will be sold as a single blended experience, says Christopher Bo Shields, chief creative officer and co‐founder of Totem...

Quarantine exemption proposal for three-day business trips

December 3, 2020Quarantine exemption proposal for three-day business tripsThe World & Travel & Tourism Council (WTTC) has welcomed a recommendation for those making international business trips of up to 72 hours to be exempt from quarantine rules.Show More

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