Strategy

Card trick

August 24, 2026Experiential learning: why delegates want magical moments they can't GoogleAs AI makes knowledge more accessible than ever, conferences are discovering that their greatest value lies in creating memorable experiences that delegates simply can't download.Read More

Corporate confidence – how and when will it return?

February 9, 2021Corporate confidence – how and when will it return?Regaining corporate confidence in live events is essential for both the events industry and the wider economy, as TAG's event director, Sam Robson explains...

Shift to experience

February 9, 2021Shift to experienceWhy the experience economy and events should be the focus of our economic growth after Covid-19.

February 4, 2021The true value of brand experience is a three-sided storyLuci Beaufort-Dysart, director of boutique live events and experiential agency, Hyphen, shares the three sides to the brand experience story.

Hybrid theory: sticking plaster or long-term solution?

January 29, 2021Hybrid theory: sticking plaster or long-term solution?Hoping for September. That's the mantra among event professionals at the moment, when faced with the question of when we can get back to holding events.

"Hybrid will be the way forward for a long time", says DRPG's Dagmar Mackett

January 25, 2021"Hybrid will be the way forward for a long time", says DRPG's Dagmar MackettDRPG’s Dagmar Mackett chats to M&IT's Holly Patrick about the rebound of live events and her role as a global development director in a time when the coronavirus pandemic has halted everything.

'The baseline is: can we guarantee that value?' Carina Bauer on IMEX

January 20, 2021'The baseline is: can we guarantee that value?' Carina Bauer on IMEXWe caught up with IMEX Group CEO, Carina Bauer to discuss the decision to cancel IMEX Frankfurt 2021 and find out what’s next for IMEX.

Secret eventprof: 'Consider changing the status quo'

January 13, 2021Secret eventprof: 'Consider changing the status quo'Our secret eventprof is looking to the future – and they’ve got corporates in their sights

'Communicate, engage, motivate, reward' to boost confidence, says Juliet Price

December 15, 2020'Communicate, engage, motivate, reward' to boost confidence, says Juliet PriceJuliet Price, consultant executive director at the HBAA explains why an event isn’t just for Christmas, but ongoing engagement continues to be a priority regardless of the delivery.

2021 vision: What does the future of incentive travel look like?

December 12, 20202021 vision: What does the future of incentive travel look like?Ulterior Events' Graham Alderman airs his predictions on the future of incentive travel in a post-COVID climate...

Breakthrough: Liverpool conference first to use SMART testing

December 11, 2020Breakthrough: Liverpool conference first to use SMART testingSMART testing (Systematic Meaningful Asymptomatic Repeated Testing) was successfully used for the first time among delegates at the business event Livercool Conference 2020.Show More

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