American Express Meetings & Events has launched the
latest evolution of Meetings Insights, a business intelligence platform
designed to help clients make faster, more informed decisions.
Through easy-to-understand dashboards and customisable
insights, the platform aims to ‘empower clients to make smart business choices that
drive profitability and generate efficiencies’.
American Express Meetings & Events, vice president of global
strategy and business enablement, Noelia Herranz, said: “Our enhanced Meetings
Insights platform sets clients up for success by giving them greater visibility
into what’s happening within their strategic meetings program. Equipped with
easy access to in-depth and tailored analyses, clients can confidently make
fast, data-driven decisions that maximize savings and meetings program ROI.”
Meetings Insights gives clients oversight of their organisation’s
meeting data. Reports are organised into five themes to make it easy for users
to find the information they need: spend and savings, program, supplier, travel
and meetings, and benchmarking.
Additional platform enhancements include real-time data
updates through API integration, self-service capabilities, and customisable
program analysis with the ability for granular data drill-down.
The platform also uses American Express Meetings &
Events’ aggregated client data and industry sources to identify valuable trends
and benchmark business performance against industry peers and companies with
similar profiles.
“The technology and service investment behind Meetings
Insights’ relaunch demonstrates American Express Meetings & Events’
unwavering commitment to offering clients unrivalled choice, value and
experience. This last evolution is currently being rolled out to existing and
new clients,” added Herranz.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
