Two industry leaders have joined forces to launch a new AI
tool focused on unlocking real-world business value for the creative industries.
Commercial growth consultant Max Fellows has teamed up with former group CTO of Imagination, Anton Christodoulou, to launch
allpointsAI – a purpose-built AI-powered solution designed to give
businesses in the experience and creative industries a competitive edge.
AllpointsAI claims to be focused on scaling agency
effectiveness without losing the human edge. The tool aims to aid eventprofs
with everything from minimising bespoke pitching costs and reducing pitch
times by up to 80 per cent, to redefining the process and success of lead
generation and talent acquisition.
Fellows said that allpointsAI was born from a growing
frustration among creative leaders around the lack of practical AI solutions
that actually understand and address the nuance and complexity of creative
industries.
He said: “We’ve reached a point where AI is either
being blindly adopted, or completely ignored. AllpointsAI sits firmly
in the middle, cutting through the noise and frenzy, focusing on what really
matters: measurable outcomes.
“This isn’t about chasing shiny tools. It’s about
building meaningful, tangible solutions that creative businesses can own,
trust, and scale with clear, quantifiable costs and savings.”
“AI is here to enhance us, not replace us. When
aligned with real-world business challenges, it can cut through the noise,
eliminate repetition, and deliver a powerful strategic lift, helping creative
leaders reclaim time, unlock talent, and protect margin,” added Anton
Christodoulou. “We founded allpointsAI to bring deep industry insight and
technical rigor to creative businesses, so they can move faster, and work
smarter.”
