Cvent has acquired Prismm, a leader in spatial event design technology.
More than 5,500 event venues, hotels, planners, and vendors use Prismm to create event
spaces and experiences. The acquisition of Prismm reinforces Cvent’s commitment
to immersive 3D event diagramming technology.
“In today’s digital-first landscape, online collaboration is
mission critical to get business done, and in an uncertain environment, you
need more ways to engage and interact with customers and prospects to ensure
you’re on the same page,” said Jim Abramson, Cvent vice president of product management.
“Given our expansive global network of more than 145,000 planners
and nearly 340,000 hotels and venues across our Cvent ecosystem, we understand
what time-strapped event professionals and resource-constrained hoteliers need
to deliver bigger and better events. Collaborative, easy-to-use virtual event
design technology has become an expectation among many event organisers, and
our acquisition of Prismm illustrates that we’re continuing to invest to meet
this demand, while helping hotels and venues simplify their event planning
processes and maximise group business revenue.”
“Over the last 12 years, we have worked relentlessly to empower
our customers to connect, collaborate and transact across immersive virtual
environments, and we’re proud to announce this next chapter as part of Cvent,”
said Yaron Lipshitz, CEO of Prismm. “Combining our 3D design capabilities with
Cvent's extensive network and industry expertise will empower event
professionals and hoteliers to create unforgettable experiences and drive
significant business growth.”
Nfluence Partners acted as the exclusive financial advisor to
Prismm on the transaction.
